Pidapipo & Hunted+Gathered

For Easter 2018, Pidapipo and Hunted+Gathered approached Never Now to direct a campaign for chocolate popsicles — a product mostly unrelated to Easter. We wrote an attention seeking tagline “This Easter, there will be no bunny”, and implemented a colourful two phase street poster campaign which rolled out over the week leading up to Easter weekend.

Photography: Cheyne Toomey