Pan After

Pan After is a collection of carefully sourced and curated products from around the world. With a focus on handmade, ethically produced and environmentally conscious products the Pan After range not only considers the aesthetic value of an item but also the process of how an item is made, who it is made by and the materials used.

The new Pan After brand introduces a melting pot of clashing colours, odd typography and jarring negative space to create a brand that celebrates flexibility and structure — much like the store itself. The worldmark is set in TOY by Philipp Herrmann (Out of the Dark), with all other copy set in Maria, a sans-serif by Phil Baber. TOY is compact and feels quite elegant, while Maria is more geometric and brutal. Combined with irregular spacing and fine margins, the brand speaks to the unique nature of items curated by Pan After.

Josh Robenstone